The Strategy
The Green Dot Coalition is a Denver-based placemaking organization with a focus on equity. Their mission involves translating community visions into tangible green spaces, practices, and policies. Drawing inspiration from the unique qualities of each location, they strive to create communities where people feel a sense of connection and belonging.
Recognizing the importance of their mission, Green Dot chose Identity Lab to develop a comprehensive brand and website that accurately reflect their values and goals. The name "Green Dot" symbolizes their straightforward approach to revitalizing communities one step at a time. With an architectural perspective, the organization values city building as a means of giving back to all residents. Through contemporary brand applications, they aim to showcase the forward-thinking and innovative mindset that propels their work forward.
